從備考之初考生就知道在考研英語中，閱讀理解是“重頭戲”，那么在最后有限的備考時間里同樣要把閱讀理解放在備考的重要位置，對閱讀熱點的要及時掌握，為各位考生帶來了有關(guān)廣告的最新閱讀語料，下面我們一起來學習一下。

There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive — advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

【問題】The author deems that the well-known TV personality is ________.

[A] very precise in passing his judgement on advertising

[B] interested in nothing but the buyers' attention

[C] correct in telling the difference between persuasion and information

[D] obviously partial in his views on advertising

【翻譯】最近我聽到一位著名電視人宣稱他反對廣告，因為廣告意在勸誘而非提供信息。他把兩者區(qū)分得過于細微，因為廣告不可避免地要勸說消費者。

如果廣告的內(nèi)容僅僅限于提供信息（雖說這不是不可能做到的，但它本身也是很難做的，因為哪怕是挑襯衫顏色這樣的細節(jié)也帶有幾分勸誘性），那會令人生厭，以致沒人再去理會。但也許這就是那位著名電視人所希望看到的。

53. The author deems that the well-known TV personality is ________.

作者認為有名的電視人怎么了？

[A] very precise in passing his judgement on advertising

很精確的傳遞了對于廣告的判斷

[B] interested in nothing but the buyers' attention

只對購買者的注意力感興趣

[C] correct in telling the difference between persuasion and information

正確的區(qū)分了說服與信息

[D] obviously partial in his views on advertising

對于廣告的觀點是片面的

【解析】題干是在問作者對于這個著名電視人的判斷。A和C兩個選項是正面的判斷，B是中性的判斷，D是負面的判斷，因此可以很容易根據(jù)原文找出作者對于其判斷是負面的。因此答案只能是第四個選項。ABC三個選項都屬于是視覺干擾，用一些文中出現(xiàn)的單詞拼湊出一些選項，這些都不是作者對于這個廣告人的判斷。

【相關(guān)真題拓展】

1995 年考研英語閱讀理解中就有一篇論述廣告在現(xiàn)代社會經(jīng)濟生活中地位的文章。作者在開頭全面肯定了廣告的作用，認為花錢做廣告是值得的，接著列出它給社會帶來的諸多益處。最后通過駁斥廣告重在勸說而非提供信息的觀點，指出廣告具有勸誘性是無可厚非的。無獨有偶，在2013年中涉及“廣告”類題材的文章同樣入選當年考研真題，指出當今的網(wǎng)絡(luò)廣告商正通過追蹤網(wǎng)絡(luò)消費者的行為及喜好來更精準地投遞廣告，從而減少他們的廣告預算。

各位考生，再堅持幾十天，將來的你，一定會感謝現(xiàn)在拼命努力的自己。預祝各位考生都能在考試中取得自己滿意的成績！